Description

The Colorado Community College System (CCCS) is hiring a Marketing Manager to join our System Office’s Public & Legislative Affairs team. We’re not only looking for an experienced marketing professional who will manage the day-to-day operations of our digital assets and marketing platforms, but someone who wants to elevate the perception of community colleges and their students. If this is the type of opportunity you’re looking for, we encourage you to apply! CCCS provides generous leave, excellent benefits, and flexible work schedules, including hybrid-remote work within the state of Colorado.

In this role, you’ll manage web and digital content, create marketing assets and collateral pieces, plan and manage day-to-day social media, and manage vendors related to web accessibility, design, print, and advertising. The position plays a major role in enhancing brand awareness in the digital space, as well as driving website traffic and to reach elected officials, industry, business leaders, and campus communities. Additionally, this position will establish, monitor, report, and analyze website and digital media analytics to assist the Chief Communications Officer to make informed decisions on marketing strategies.

Note: This position is listed as “open until filled,” but priority will be given to applications received by August 6, 2023.

Examples of Duties

• Oversee design, content, and new page development for the CCCS website while maintaining CCCS’s brand standards.
• Ensure optimum web performance through search engine optimization (SEO) and performance testing. Identify and refresh keywords for targeting; optimize landing pages to improve performance and search engine visibility; and use metadata and other methods to optimize search engine positions.
• Understand the requirements set forth by state and federal accessibility laws and guidelines, and assess and support accessibility testing to ensure documents, images, videos, and other content hosted on the CCCS website meet accessibility standards.
• Establish protocol and format for quarterly website analytics reports. Manage web analytics to set benchmarks, analyze visitor trends and behavior, and develop strategies to increase traffic.
• Conceptualize visuals based on requirements and create designs for various marketing projects and signature collateral pieces executed annually by the department.
• Develop engaging and on-brand graphics and layouts for social media, advertisements, flyers, and other marketing materials. This includes creating marketing toolkits that are shared with CCCS colleges and partners to ensure consistency in marketing efforts for various campaigns.
• In collaboration with the Communications Manager, create copy and graphics appropriate for CCCS’s social media profiles, which currently include Facebook, Twitter, LinkedIn, and YouTube. Schedule social media posts, blog posts, email blasts, and any other external content.
• Boost/promote social media posts using Facebook Business Manager, LinkedIn Business Manager, YouTube Ads, and other ad manager platforms for trending outlets deemed relevant.

For a full announcement, requirements, and employment applications instructions, please click below:

https://www.schooljobs.com/careers/cccs/jobs/4131683/marketing-manager?pagetype=jobOpportunitiesJobs